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As seen on this billboard near its headquarters in Dallas, Southwest embraces freedom as its cause, a rallying cry the company uses internally (the freedom to be fun and wacky) and externally (The Symbol of Freedom).

IT'S BIG: As seen on this billboard near its headquarters in Dallas, Southwest embraces "freedom" as its cause, a rallying cry the company uses internally (the freedom to be fun and wacky) and externally ("The Symbol of Freedom"). (March 2002)




George Silverman
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