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What people say

 


Jackie Huba leading a November 2002 workshop presentation Attendees of the Intergrated Media Association conference keynote in Minneapolis, MN

The buzz about us

What clients and meeting planners say about a "Creating Customer Evangelists" presentation:

"Jackie Huba delivered a lunch presentation that was so great that we literally couldn't get the attendees to leave the room after an hour and a half. They were enthralled, engaged, and maybe hypnotized."
-- Andy Sernovitz, CEO, Word of Mouth Marketing Association


"Jackie was a consummate professional, came well prepared — even conducted pre-event interviews with attendees — and delivered a great presentation that people loved. I strongly recommend her." -- Bill Lee, president, Customer Reference Forum


"Your presentation was absolutely perfect for the audience and the occasion. It had something for everyone, which was one of my goals for the series. You inspired several to sign up for the rest of the series, and the unsolicited feedback we've received so far calls your presentation call it 'the best program CABLE has ever had.' "
-- Karen Williams, president, CABLE


"When I first heard Ben speak at a conference here in Virginia, I knew he’d be a perfect fit as the keynote speaker for my own company’s annual users group conference –- and I was right! Not only did his presentation get extremely high marks, but the extensive prep work he did prior to the conference received much praise from the customers and company staff he interviewed. His research proved especially invaluable as a basis for a special post-keynote session he led for our customer and company CXOs to explore the topic of “citizen-marketer” in greater depth. Next year’s speaker has a very hard act to follow! Now I’m an evangelist for Ben; I’ve already recommended him to several groups who I know would benefit greatly from hearing his message."
-- Bridget Serchak, senior marcomm strategist, TMA Resources


"The information and insights you shared at our sales meeting were both interesting and inspiring. You gave our salespeople a renewed hands-on focus toward their customer communications. And your preparation was very thorough. It was impressive how you were able to relate to our brokers in their industry vernacular, and to speak to their situations knowledgeably."
-- Ron Brown, vice president of Foodservice Sales, C. H. Guenther/Pioneer


"The feedback we got on your presentation was sensational, and we're evangelizing about you already. Whoever invites you [to speak] is getting someone who does their homework and delivers big time."
-- Nora Nealis, executive director, National Cleaners Association


"As an event planner, nothing is better than having your customer (Z-CoiL) task you with tracking down Ben McConnell to be the keynote speaker for their First Annual Dealers Conference. I immediately read Ben McConnell and Jackie Huba’s book 'Creating Customer Evangelists' and began to apply many of the principles. Listening to the message being presented live to the conference participants was an all time career high!"
-- Terri Giron-Gordon, GenQuest, Inc.


Andres Gallegos "Thank you very much for making your presentation available to our dealers. The feedback I've received from both dealers and Z-CoiL staff is overwhelmingly positive. Everyone is buzzing since your presentation! We thoroughly enjoyed having you as our guest speaker."
-- Andres Gallegos, CEO and president, Z-Coil Footwear


"Thank you so much for coming to inspire our team. Your material was insightful and compelling. We were privileged to have you share your learning and wisdom with us."
-- Susan Sobbott, SVP & GM, Lending and Network Development, OPEN: Small Business Network, American Express


"Ben McConnell was a hit at the 2003 PBS Development Conference! Our attendees were captivated by his upbeat and inspiring presentation. Ben crafted a presentation that was relevant to our audience and engaged them with the concept that was easy to grasp and get excited about."
-- Anna Flye, senior manager of development, PBS


"Your interactive presentation and audience exercises brought the principles of customer evangelism to life. Our audience of marketing professionals came away with new ideas, rich insights and actionable strategies. Thank you!"
-- Pam Smith, executive director, American Marketing Association, Chicago


John Capotosto of the American Bankers Association "Thank you for a great presentation. Nothing but rave reviews from attendees and staff. You got the audience involved from the beginning; attendees connected immediately and stayed rapt throughout the conversation. You were fantastic!"
-- John Capotosto, conference planner, American Bankers Association


Carol Barreyre of the Dallas IABC "Thanks so much for such a great presentation at our meeting. You obviously were a real hit based on the feedback. I appreciate all of your preparation and time on the speech and your energetic speaking style. Of the 30 percent of the attendees who responded [to the evaluation form], 100 percent of these rated the topic and the speaker as excellent or good (most were excellent). The comments were great, too! Here are a few:
* 'Great speaker'
* 'Nice to have different topics, good stuff'
* 'Loved it -- excellent!'"
-- Carol Barreyre, president of the Dallas Chapter of the International Association of Business Communicators


Jody Lentz of Executive Discovery "Thanks for your program Monday night. You have been getting rave reviews from the people who were there. Somebody stopped me in our (very slow) elevators yesterday to say that it was the best CoF program we have had yet."
-- Jody Lentz, director of outreach, Executive Discovery, and coordinator for Nashville chapter of Fast Company magazine's readers network, Company of Friends


"Thank you, Ben. Your presentation was compelling and educational, and you sold more books than any other author (at the conference)!"
-- Bruce Ranes, organizer, 2003 Integrated Media Assocation conference for public broadcasters


"Attendees said that the strategies you shared with them were not only relevant, but something that could be implemented immediately."
-- Kurt Thompson, district manager, Chicago, Administaff


Dr. Al Spicer "Having had the pleasure of experiencing Jackie Huba’s presentation on 'Creating Customer Evangelists' twice, I am confident when I say her message is truly a gift regarding business marketing. The blending of theory, research, and practical application was refreshing. I gained a variety of useful strategies to effortlessly hone the value of my own service while at the same time empowering my clients to support my business growth. I highly recommend it to anyone serious about their business success. If you happen to be a professional life coach, I think it is invaluable information."
-- Dr. Al Spicer, president, International Coach Federation, Chicago chapter


Beth Stoner "Thank you for your great presentation! I've received several compliments from attendees that the luncheon was valuable both in content and the opportunity to connect with other people. It was definitely a success for us! I had at least one person ask about your fees for workshops and tell me he was going to get his whole management team to buy your books. We are going to start implementing some of your ideas here in our office, as well as with the CoF group."
-- Beth Stoner, Coordinator, Ann Arbor, MI, Fast Company Company of Friends


"When you are in charge of a convention, you never like to go out on the limb with someone you have never heard speak. Jackie made me look like a genius since her message was relevant, precise, practical, and humorous. I would recommend anyone in the marketing area to consider having her speak to your group."
-- Bruce Frasier, first vice president, Mailorder Gardening Association


Barry Zweibel "Jackie's presentation not only grabbed the audience's attention from word one, but she also created her own evangelist sales force in the process! Her message was strong -- in both content and delivery. Her examples were timely and relevant. And her personality and professionalism were second to none. I wholeheartedly recommend Jackie to any organization looking to provide a thought-provoking and entertaining presentation to its membership."
-- Barry Zweibel, chairman, Early Years Learning Track, 2002 annual conference of the International Coach Federation


"Without exception, every attendee of Ben's workshop walked away with new ideas and a new outlook. This was a terrific workshop."
-- Pat Ewert, Tandem Professional Employer Services


Fred Jacobs "Ben spoke at our Radio Summit and really stimulated the room! We feel that customer evangelism is a viable marketing and loyalty-building application."
-- Fred Jacobs, president, Jacobs Media and organizer of the Rock Summit, a feature of the annual Radio & Records convention


Lynne Marie Parson Mikhaeil "Jackie inspires and energizes the audience. People discover themselves as evangelists. That a-ha moment snowballs into realizing the possibilities of converting this enthusiasm into a customer’s evangelism about THEIR products and services. In these 24 hours after the presentation, I have spent more time dealing with the buzz -- increased registration for future CoF events, requested invitations for the mailing list, etc. -- than with any other work responsibility I have."
-- Lynne Marie Parson, program director for Fast Company’s readers network, Company of Friends (CoF), Chicago chapter


Elliott M. Black "Your presentation to our members recently was just GREAT! I am basking in light of your success. Thank you!"
-- Elliott Black, program director for the Chicago chapter of the Institute of Management Consultants


Betsy Harman "Ben's presentation was filled with fresh ideas and perspectives for participants of our workshop. The examples were on target, and the participants walked away with lessons they could put into action right away."
-- Betsy Harman, coordinator for the ePhilanthropy program of the Association of Fundraising Professionals national conference


What attendees say about our presentations:

"Thank you. You made an impact. I call that a success."
-- Leo Pasch, vice president of financial services, GreenStone Farm Credit System


"Wow! What was particularly meaningful to me was that the two of you created a wonderful forum that challenged us as a group and encouraged us individually to open up and share the vast collection of talent that exists within our very special groups. I am sure you don't find that so unusual in your experience, but it was very meaningful to those of us who participated."
-- Gordon J. Hillock, senior sales professional, Kiawah Island Real Estate


"Thank you for an insightful presentation. It's always great when you show up at what you're fully expecting to be just another rubber chicken dinner and get treated to something engaging and useful to your business. Slugging it out in a commodity business like mine (commercial banking), positive word of mouth is, without a doubt, one of the most valuable assets one can acquire. Thank you for reinforcing that to me and my staff."
-- David C. Paulson, senior vice president, New England Commercial Wachovia Bank


"I totally enjoyed your presentation and have started working on creating more customer evangelists in my own company."
-- Scott Bishop, president and CEO, Transmission Engineering Company"


"Stories bring Ben's presentation to life. He told us about Krispy Kreme's lack of advertising budget, Southwest Airlines' mayor, and Mark Cuban's ownership of the Dallas Mavericks, painting vivid, memorable pictures: Just the point -- the entire point -- of customer evangelists. Great service and products make for great stories, which are retold often and with relish."
-- Carolyn Addie, training analyst, SRP


"Ben's presentation and material were great. I fundamentally believe in the concepts Ben is conveying (i.e., word-of-mouth / referral business via customer evangelist). I would personally much rather gain clients in this way than through more traditional means of marketing and sales. Great job!"
-- Terry Kilwein, senior business analyst, SRP


"Your presentation was fantastic and I look forward to reading your book. Ironically enough, I had a presentation to do on search engine optimization that evening for some commercial photographers. I used some of your suggestions about sharing information. And it worked! Thanks!"
-- Linda Girard, web marketing strategist, Sheshe.seo


"Really enjoyed and learned from your presentation in Ann Arbor. You motivated me to chunk up my offerings and articulate my cause -- which I am doing this weekend. Thanks for helping me turn my attention to my intentions."
--John Agno, Coached to Success


"I love your subject matter, and the presentation was fabulous. Perfectly stimulating."
-- Jennifer Kaye, Touch With Intention


"I loved your presentation! I will definitely have you both in mind as I continue my work with corporations."
-- J. Eileen Cramp, leadership coach, Credo Effects Inc.


"Your imaginative customer evangelist's wand has sparked for me a whole new process for helping clients! I can't wait to start sharing these new ideas with my PR clients."
-- Ann Videan, Videan Unlimited


"A great presentation, and a great presenter. Your delivery was engaging, challenging and fun. A lot of us learned new things about marketing and customer service and saw things in a new light."
-- Michael E. Bennett, director of marketing and communications, Jewish Community Federation of Cleveland


"Not only did I enjoy the easy, calm and casual way you present, I also learned a lot! There is so much room for improvement in the corporate world, and most companies should learn more about customer evangelists."
-- Leo A. Vandervlugt, president, Mailorder Gardening Association


"Very relevant to what's going on in the marketplace today! You've really figured out how today's customers want and expect to be treated. Your suggestions for accomplishing this are not only great ideas, they are quite do-able! And all presented in an entertaining and stimulating manner."
-- Karen Park Jennings, CEO, Park Seed Company and past president of the Mailorder Gardening Association


"I'm energized -- I feel that I've stuffed the private compartments of my idea suitcase. Thanks!"
-- Jon Davis, marketing director, Camins Tomasz Kritt


"I have sent out about 10 emails today to friends about your seminar last night. I loved it! How terrific that my friend made sure I came. I whole heartedly agree in the concept of what you are doing. Thank you for codifying the concepts I was stumbling into by accident."
-- Jaye Lill, OneWolf


"A well-organized, succinct, state-of-the-art workshop. It will help you move mountains and become more energized about your business' expansion. I'm excited to put this multitude of ideas into practice."
-- Kathleen Peterson, president, Equinox Associates


"Outstanding."
-- Marti Konstant, marketing and business development, Zun Partners


"I'm inspired to differentiate myself further, and I'm on track to achieve results from my marketing efforts. Go and learn about why sharing and community is important in building your business."
-- John Lafferty, founder, CFO-Pro


"Compared to all of the other seminars I've been to, the material was the most organized and creative."
-- Lisa Bensinger, owner, Sass Marketing


"There were so many good ideas presented from the presenters, my discussion partners and from myself. This workshop helps you get unstuck if you're stuck. I'm ready and willing to move forward now."
-- Chris Johnson, president, The Training Department


"A great job of thinking out of the box. It was fun learning."
-- Laurel Kuczynski, vice president of sales and customer service, Newcomb Creative


"Great speakers. Excellent brainstorming. I want to put the ideas into action immediately."
-- Kevin Mellen, account executive, Newcomb Creative


"Very thought-provoking! I am refocused on the importance of marketing."
-- Marcus Torkelson, partner, Amethyst eBusiness Consulting


"The workshop helps a businessperson focus on key principles and effective actions to build business by adding value to their relationships."
-- Deb Hawkins, writer and consultant


"If you are looking for a workshop that aids you in generating ideas on how to better connect with your clients and to create evangelists -- this is it. The workshop got me out of my 'slump' and reenergized me by creatively thinking about structuring my business and creating my marketing plan."
-- Lou Redmond, Tenacity Recruitment Group


"Great ideas. Great networking. Helps you understand the power of customers to grow your business."
-- Megan Sheehan, senior account executive, Insight Express


"The workshop's principles can be applied to internal selling and internal customers. I'm energized and full of ideas!"
-- Andy McCaskey, client solutions manager, Agilent Technologies


"I came away with ideas that will improve my performance. This was the best workshop on any topic I've ever attended!"
-- Richard Landman, president, Diamond Management Group


"I started working on ideas for my company as the workshop was happening. Very effective content and examples."
-- Carolyn Friend, Psy.D., Associates for Life's Challenges


"I liked the exercises, the interaction with attendees, and the great ideas!"
-- Jennifer Loring, customer relations manager, BSCI


"I want to improve my image and customer base -- now I have more concrete ideas on how to do this."
-- Stacey Wagoner, president, PhatMinds


"Insightful, with good examples and reference materials. I learned many valuable tips and tools to incorporate into my business."
-- Susan Fignar, partner, Image Works Wonders


"If you are looking for a fun way to expand your thinking on marketing approaches and customer relations -- this is it. The instructors practice what they preach and made an evangelist out of me!"
-- Ana Gehart, Director of Outreach and Development, Nonprofit Financial Center


"Attending this workshop is a great way to generate new ideas for marketing your company."
-- Frieda Hernandez, Director of Business Development, closerlook


"You leave the workshop with solid ideas on how to create buzz about your company."
-- Mike Flynn, Principal, Groundswell


"This workshop will help you generate fresh ideas for marketing your business, honing your message, and understanding your customers better."
-- Mark Hattas, Vice President Business Development, Geneca


"The workshop allows you to look at relationships with customers in different ways. I’m energized with new ideas and ways to think about building our business."
-- Amy Rubin, Operations Manager, Scott eVest


"It gives you a strategy for 'how to' which is often a barrier to execution. I feel energized and excited!"
-- Dvora Ivankowski, President, 4Sight Consortium


"I’m inspired to think about more ways to reach potential clients."
-- Scott Osler, Manager of New Business Development, Norvax


"Great way to learn how to create customer evangelists who will help you build your business."
-- Lee Mann, Manager of Consumer Education, Wilton Industries


"It’s a great way to learn about different marketing ideas and how to utilize them. I’ve left the workshop full of ideas to help my business."
-- Jennifer Bujak, Marketing Manger, The Solutions Group




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"Creating Customer Evangelists" is a registered trademark of Ben McConnell and Jackie Huba.
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