Jackie Huba

Since 2001, Jackie Huba has been researching the effects of word of mouth on customer loyalty. Forbes calls her work (along with partner Ben McConnell) "the word of mouth gospel."

Jackie founded the Society for Word of Mouth with Ben McConnell in 2008 as an educational and social network for businesses wanting to incorporate word of mouth into the DNA of their organizations.

Jackie is also the author (with Ben McConnell) of "Citizen Marketers: When People are the Message," for which the Wall Street Journal proclaimed "drop everything and read this book." She is also the author of "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," which the New York Times called "the new mantra for entrepreneurial success." She is also the co-author of the Church of the Customer blog.

"Creating Customer Evangelists" has been translated into six languages and "customer evangelism," the term she coined with Ben McConnell, has become a talking point and focus for countless companies around the world.