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The spread of the customer evangelism doctrine
Organizations that focus on building word of mouth into full-fledged evanagelism grow faster, are more profitable and have big-picture ideas that somehow change the world. It's fun, exciting stuff. So we asked organizations to tell us how they're creating evangelists for their cause, product or service. From the submissions we received, we selected examples from companies that represent software, sports, education, non-profits, training, and free agents. "Testify! How Remarkable Organizations are Creating Customer Evangelists" is the result. There are two ways to read the book:
Visit the websites of the profiled organizations for more ideas of what they're doing, and how they're doing it.
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Read our transparency policy.
"Creating Customer Evangelists" is a registered trademark of Ben McConnell and Jackie Huba.
This work is licensed under a Creative Commons Attribution 2.5 License.
